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> Use this file to discover available pages before exploring further.
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# AdRoll Integration and Consent Handling


# How does AdRoll handle consent in stores with TCF enabled?

If your store has [TCF (Transparency and Consent Framework) enabled](/en/article/tcf-v22-compliance-consentmo-vbrlwv/), AdRoll's tracking and consent will be handled automatically based on the user's preferences.

* **Users who give consent**: AdRoll will track them as per the consent provided.

* **Users who deny consent**: AdRoll will not track or collect their data.

# Do I need to make additional configurations to stop AdRoll tracking?

If TCF is enabled in your store, **no further action is required**. AdRoll's tracking will automatically respect the consent preferences users select via the TCF-compliant cookie bar.

However, if TCF is not enabled or you wish to manually stop AdRoll tracking for all users:

1. Remove AdRoll’s Pixel code from your store's theme.

2. Notify users of their option to opt out via the [AdRoll Opt-Out Page](https://app.adroll.com/optout)

# Need help?

In case you need any assistance, please make sure to reach out to our support team via live chat or at support@consentmo.com