The Cookie state before user choice setting (previously called Initial Cookie State Settings) determines which cookie categories are active before a visitor makes a consent choice. This setting affects both privacy compliance and the visitor experience.

Where to set this

To configure which cookies to be blocked or set initially you can follow these steps:

1. Log in to your Shopify store and open the Consentmo app.
2. Go to Cookie banner.
3. Open the Behavior tab.
4. Under Consent model, select Show more
5. Find Cookie state before user choice

What are my options

The control you have over these cookies can significantly impact your store's compliance and the user experience.

For instance, you might choose to:

• Check all categories to keep them active until the visitor opts out.
• Uncheck Statistics Cookies to block analytics until consent is provided.
• Uncheck Marketing Cookies to prevent advertising and tracking before consent.
• Uncheck Preferences Cookies until the visitor provides consent.

Want different behavior by location?

With Smart Geotargeting, you can configure a different Cookie state before user choice for each region or country.

Learn how to enable and configure regional settings in our Smart Geotargeting guide.

Recommendations

The majority of the customer privacy laws worldwide, require for all cookie categories to be blocked (unchecked) initially.

And that is what we recommend as well.

Need help?

For direct support, you can reach out via the live chat or by sending an email to our support team at support@consentmo.com

Updated on: 03/08/2026