Understanding the Analytics and Reports section in the Consentmo App
The Analytics & Reports section in the Consentmo GDPR app provides an overview of how visitors interact with your cookie banner and privacy tools. It helps you monitor consent performance, analyze visitor behavior, and review consent records and privacy requests.
To access this section, go to:
Shopify Admin → Apps → Consentmo GDPR → Analytics & Reports
Analytics and Reports Tabs
The Analytics & Reports section is now divided into two main tabs:
- Analytics – View cookie banner performance, visitor behavior, Web Accessibility usage, and A/B testing results.
- Reports – View consent records, customer data requests, and EU withdrawal requests.
Analytics Tab
The Analytics tab contains the following sections:
- Cookie banner
- Web accessibility
- A/B testing
Cookie Banner Metrics Overview
The Cookie banner section provides an overview of how visitors interact with your consent banner.
Metric | Description |
|---|---|
Banner displays | The number of times the cookie banner was displayed to visitors. |
Interaction rate | The percentage of visitors who interacted with the banner by accepting, rejecting, or partially accepting cookies. |
Ignored rate | The percentage of visitors who saw the banner but did not interact with it. |
Accepted rate | The percentage and total number of visitors who accepted all cookies. |
Rejected rate | The percentage and total number of visitors who rejected all optional cookies. |
Partially accepted rate | The percentage and total number of visitors who accepted only selected cookie categories. |
📌 Note: A high Ignored rate may indicate that visitors are leaving the page before making a consent choice or choosing not to interact with the banner.

Filter Analytics by Date Range
You can adjust the reporting period using the date filter in the top-right corner of the Analytics tab.
Available options include:
- Today
- Yesterday
- Last 7 days (default)
- Last 30 days
- Custom
Use this filter to compare consent activity across different periods. All analytics on the page will automatically update based on the selected date range.

Customize Your Dashboard
You can customize the Cookie Banner analytics dashboard to display only the metrics and reports that are most relevant to your business.
To customize your dashboard:
- Click Customize layout in the top-right corner of the Cookie banner section.
- Use the toggles to show or hide individual analytics widgets.
- Click Save to apply your changes.
This allows you to create a cleaner dashboard by hiding sections you don't need while keeping the insights that matter most to your reporting.
📌 Note: Customizing the dashboard only changes which widgets are displayed. All analytics data continues to be collected in the background.
Reset the Dashboard Layout
If you want to restore the default dashboard layout at any time:
- Open Customize layout.
- Click Reset.
- Click Save to restore the default widget layout.
Use the Reset option if you'd like to quickly revert your customizations and display all default analytics sections again.
Additional Insights (Available on Plus and Enterprise Plans)
The following sections are available on the Plus and Enterprise plans and provide deeper insights into visitor behavior.
Country Analytics
Displays cookie banner activity by country.
Each country shows:
- Number of banner displays
- Number of interactions
This helps you understand where your visitors are located and how they interact with your cookie banner.

Device Analytics
Displays consent activity by device type:
- Desktop
- Mobile
- Tablet
For each device, you'll see:
- Number of banner displays
- Number of interactions
This allows you to compare engagement across different devices.
In the example below, all interactions came from desktop visitors.

Top Pages by Acceptances
This section lists the pages where visitors most frequently accepted your cookie banner.
For each page, you'll see:
- Page URL
- Total number of acceptances
This helps identify which pages generate the most consent activity.

Web Accessibility Analytics
The Web accessibility section allows you to monitor how visitors interact with the Web Accessibility widget on your storefront.
Use this section to review available accessibility-related usage and engagement data.
A/B Testing Analytics
The A/B testing section allows you to compare the performance of different cookie banner variations.
Use these results to understand which banner design or configuration generates better visitor engagement and consent rates.
Reports Tab
The Reports tab contains detailed records organized into the following sections:
- Consent records
- Customer data requests
- EU withdrawal requests
Consent Records
The Consent records section displays individual consent interactions recorded by the app.
Depending on the available information, each record may include:
Field | Description |
|---|---|
Unique ID | The unique identifier assigned to the consent record. |
Accepted page | The page where the visitor submitted their consent choice. |
Given consent | The visitor's consent status for the available cookie categories. |
IP address | The visitor's masked IP address. |
Interaction | The action selected by the visitor, such as Accept, Reject, Partial accept, or Do not sell. |
Date of consent | The date and time when the consent choice was recorded. |
Country | The country associated with the consent interaction. |
You can filter the displayed consent records using the following options:
- All
- Today
- Yesterday
- Last 7 days
- Last 14 days
- Last 30 days
- Last 90 days
You can also use the available search, filtering, and sorting options to locate specific records.
Additional options may include:
- Export
- Google Drive backup
The availability of these options may depend on your current plan.
📌 Note: Consent records are automatically deleted after 12 months.
Customer Data Requests
The Customer data requests section displays privacy requests submitted through your Privacy Center.
The report may include requests for actions such as:
Action | Description |
|---|---|
Account Do Not Sell | Requests to opt out of the sale or sharing of personal information. |
Account Edit | Requests to update personal information. |
Account Reports | Requests to receive a copy of personal data. |
Account Orders | Requests related to customer order information. |
Account Delete | Requests to delete personal information. |
Select Customer data requests under the Reports tab to view the complete list of submitted requests.

EU Withdrawal Requests
The EU withdrawal requests section tracks withdrawal requests submitted through your hosted EU Withdrawal page.
Requests are grouped by status, including:
- Open
- Processed
- Not eligible
Select EU withdrawal requests under the Reports tab to view the complete report and manage submitted requests.
If no requests have been submitted, the report will display No requests yet.

Need Help?
If you have any questions about your Analytics & Reports data or need help understanding the statistics, don't hesitate to contact us via Live Chat or email us at support@consentmo.com.
Updated on: 08/09/2026
Thank you!

