What is the meaning behind the new plan structure?

Lately, we were mainly focusing on improving the performance of the app, and here is where the new plans' structure came along. We made several tests in order to inspect the different Shopify Store plans and the amount of usage each plan can have on a daily, weekly, and monthly basis. From here, we decided that the best way to deliver the app performance that we want is to implement this new plan structure. It consists of 4 plans with as follows: 

Free Plan - up to 10k App Impressions a month
Standard Plan - from 10k - 30k App Impressions a month
Plus Plan (Most Popular) - from 30k - 100k App Impressions a month
Enterprise Plan - Unlimited App Impressions a month

Am app impression is considered each time that the Cookie Bar is loaded on your website for your customers while browsing the store. I.e. If I land on your home page and then I go to a product page - the Cookie Bar will be loaded twice - once on your home page and once on your product page. This is considering that the customer has not interacted with the Cookie Bar on the Home Page and that is why it will load each time they load a new page on your website. You can also check our question:
How is the quota calculated? for more detailed information.

Updated on: 05/09/2023