What this integration does

When someone visits your store and accepts or rejects Marketing cookies through your Consentmo banner, we automatically send that choice to Amazon Ads.

This helps Amazon know whether it may use cookies or personal data for advertising and optimisation—keeping your setup GDPR-compliant.

No coding. No IDs needed. Just toggle it on.

How it works (simple explanation)

1. A visitor makes a consent choice on your banner.

2. Consentmo records it.

3. We pass an “allowed” or “not allowed” signal to Amazon Ads.

4. Amazon uses that signal to decide whether it can run tracking or personalized ads.

Everything happens automatically in the background.

How to enable it

1. Go to Consentmo Admin → Settings → Integrations.

2. Find Amazon Ads Integration.

3. Enable the integration

Consentmo will detect your existing Amazon Ads tag (amzn.js) and send consent information automatically.

The integration is based completely on the Amazon documentation for this and is fully compatible with their requirements:

• Amazon Consent Signal (ACS) integration guide for consent management platforms

Why enable it

• Keeps your Amazon advertising GDPR-compliant

• Ensures ads only run for users who gave consent

• Avoids Amazon policy issues

• Zero manual setup or code changes

Need help?

In case you need any assistance, please make sure to reach out to our support team via live chat or at support@consentmo.com

Updated on: 13/11/2025