Google Universal Analytics integration (Deprecated)
On July 1, 2024, Google Analytics 4 properties will have fully replaced Universal Analytics properties, as previously announced.
From that date, Google will begin turning off all Universal Analytics services and Universal Analytics APIs, which means Universal Analytics properties will be inaccessible through the Google Analytics front end and APIs.
If you haven’t completely migrated to Google Analytics 4 properties, follow the migration guide to start making the switch today.
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Updated on: 25/08/2025
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